Email marketing for kid's cameras online shop: how to increase email conversion rate by 500%

The Zoofamily is a young brand of unique cameras for children in European markets – the Netherlands, France, Belgium, Germany, and more. After working on email marketing, the channel took first place in terms of the transaction rate – 10%.

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Overall revenue
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Email conversion rate

ABOUT PROJECT

The client came with a request to set up Email marketing from scratch in order to strengthen advertising channels. Previously, only standard emails through Shopify were configured – an abandoned cart without a corporate identity and transactional emails by order status.

It was necessary to increase the Abandoned Cart Recovery Rate – the conversion from abandoned carts, in order to return more customers to the completion of the purchase, thereby generating more income.

SOLUTION

  1. Set up an Omnisend account and integration with Shopify
  2. Set up abandoned cart email sequences in different languages (English, French, Dutch and German depending on the customer’s location)
  3. Set up abandoned view automation in different languages
  4. Set up a welcome series in different languages
  5. We sent activation letters to start mailings

KEY VALUES OF SUCCESSFUL EMAIL MARKETING

Return customers to complete purchases

A series of abandoned cart emails taking into account purchase decision time. The first email arrives 30 minutes after the customer left their order unfinished. Plus, we also use different language versions depending on the IP address and the language version of the client’s visits.

Maximum personalization

Using different language versions of emails for clients from different countries. We gain more trust and loyalty, thereby increasing the conversion from mailings.

Warm-up for the first purchase

In the welcome series, we reveal the main advantages of the brand and the basis of social activity – buy a camera and grow a tree. Plus, in the end, we give a bonus for the first purchase, having previously made an automatic check if the client has already made purchases.

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